Your gut feeling about a company, organization, or individual is the brand, according to Marty Neumeier in his book The Brand Gap.
What is your gut feeling about me? What gut feeling do others have about you?
The presence and strength of a personal brand will shape any relationship and the influence within that relationship. Actively seeking to “build your brand” serves to guard against false perceptions and increase influence.
A friend of mine told me recently he tries to focus on who he’s becoming, the person he is striving to be, rather than getting bogged down with his current shortcomings.
I’ve heard the phrases “fake it till you make it” and “fake it till you become it.” I lean towards the second, taken with a grain of salt, of course.
I do believe the point is this: decide what to be and go be it, as the Avett Brothers sing in their song Head Full of Doubt/Road Full of Promise. You won’t be an expert right out of the gate, but you can commit to a process, and one day arrive at a new reality. The risk of not trying is being misunderstood, and being misunderstood could lead you down a path the opposite direction of your goals and purpose.
So here’s my simple, proactive, personal brand game-plan:
Here is a list of my top three characteristics of the “personal brand” I am striving towards and why:
Building a personal brand isn’t really a choice. We are always being perceived. The choice we do have is our proactive approach to how we are being perceived.
To re-emphasize from the first post: the purpose of this blog is to learn through the lens of faith, leadership and the pursuit of joy.
That learning starts with asking the right questions, so for today:
Can you identify your current brand? Who can you ask for feedback to help answer the first question?
What are three personal brand traits you’re striving for and why?